
Story of our Name
“em - PLY - on”
Mix of Spanish words for: “relentless” (implacable) and “passion” (pasión)
a christmas present
While founding the company, naming became difficult. The arsenal of brainstorming sessions and online generators weren’t accurately capturing the great value and impact we would bring to our clients. My daughter, then taking Spanish during her first year of high school, announced she would take on the task as my Christmas present. Amongst the managerie normally filling our stockings was a folded piece of paper containing a list with five names. At the top: Implaion. She explained that, when growing up watching me work, those were the words best describing what she saw. Our name was born.